When building an app, I recommend building an MVP.
MVP stands for Minimum Viable Product. It means a product with the core minimum features needed to demonstrate how a product works. We recommend starting small, testing and then validating your idea with your audience as you gain more support from investors. Building a lean app will help you safely launch a product and maximize your budget.
With the founder and team we explore problems we are solving and possible solutions.
Who are the top competitors? What are they doing well and what can you do better than them? Are there gaps or pain points in the industry that they overlooked? Can you address these issues with your product? During this part of the process we compile an analysis of your industry and your top competitors. We do this to challenge the viability of your idea and bring new ideas to the table.
Who are your top 3 users? How old are they, where do they live, what are their hobbies, do they prefer a Ford or a Tesla? Do your services align with your goals and the needs of your customers? Targeting the right users will aid in helping you build out the right product and launch strategy.
The goal of the surveys is to understand the problem we are solving, who are we solving a problem for, how many people have this problem and how important solving this problem is for them. We send 100 surveys and set up 3 potential user interviews.
In our MVP workshop we outline and determine the minimum features we need to solve the users most important problems.
In this workshop, we discuss goals (tasks) that will generate – or currently generates – awareness about the organization or product, tasks that will generate and grow revenue, and tasks that will help make operations more efficient.
Using Figma we create a clickable prototype that feels coded, but without code. 3 Rounds of wireframing- no design. We conduct user interviews in-between each prototype to gain insights and improve our prototype.
In our final workshop we discuss what we can complete in a month for your proposed MVP. We can add/modify the proposed MVP with the founder’s input. However, adding features could increase development time and subsequently price.
Startups pivot many times before landing on what works. During phase two my small team of devs and I build out your MVP and launch it quickly to get you feedback as soon as possible. Depending on the complexity of your product we will have one to two engineers on the team aiming for a 3-6 month launch and doing mini launches (sprints) every 2 weeks.
Once your MVP is complete, it’s time to test its product market fit in the real world. At this point I can design a package that fits your needs. I recommend an iterative, agile process. Get feedback, design, launch, and repeat until we know we have product market fit. Then focus on growth, brand, marketing and scaling the infrastructure. I will work with you to find the right solution.
Why are we proposing design after development?
Design is important, we live in a digitally crowded space where every app and website is competing for your attention, but people won’t try a product unless it solves a problem for them. We save design as a later phase in our process to optimize your budget, why put more money into a product that doesn’t work or solves a problem?
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“ During this period, she assisted with a breadth of marketing, branding, marketing, and user/product research assignments, and she executed with great efficiency and attention to detail. Throughout the engagement, she continually reminded us, founders, to check our assumptions with potential users, and was clear in how she balanced time spent on giving advice vs. just rolling up sleeves for hands-on execution. As a bonus, she provided much-needed suggestions on how to approach our social media marketing campaigns, and mocked up some improvements and a fresh perspective on our existing product UX/UI.”
“It was a great pleasure working with Chay for our MVP development. She had a great way approaching the market in a systematic yet creative way. It gave us a solid foundation as we ventured into creating something new, with our goals and priorities set straight. She also took initiative during our engagement, making sure we are covered in all bases before handing everything over. Despite our significant time difference, she made herself available as much as possible and it was easy to reach out for a discussion anytime.”
“Working with Chay has been an exciting experience. While she started as a part-time contractor, she has become one of the most effective team players with exceptional leadership, communications and time management skills. She is very productive, creative, and most importantly cares for the project by keeping it close to her heart with 100% of her attention. I’ll definitely continue working with Chay and would recommend anyone in need of her service to give her a shot.”