Build an MVP: Launch a Product, Test an Idea, Get Funded


What is an MVP?

MVP stands for Minimum Viable Product. It means a product with the core minimum features needed to demonstrate how a product works.

EX1: A Smart Shower App

A company that wants to launch an effective product needs to create a good product. Creating an MVP helps companies test user flows with complex onboarding systems. Example 1: a smart shower app that connects multiple users to multiple smart shower heads throughout the house. This company raised $139,032 to launch their idea and bring it to market.

Delay in getting their product out to their backers brought frustration. Frustration in setting up the product lead to more upset backers. Luckily they turned this around. With rapid prototyping and relaunching their MVP they gained back their users support.

90% of startups ideas fail. If you want to create an effective product that does well in the market- it's ideal that beta users are not frustrated or confused. Don't let frustrated users be one of the reasons your product fails.


EX2: Revolutionising The Medical Industry

Creating an MVP could also mean revolutionising the medical industry by connecting doctors, patients, insurance companies and pharmacies all in one place. Big ideas need big budgets, but what investor wants to invest in a product that sounds risky and one they can't see? Creating an MVP helps visualize complex ideas and earns trust.


Why do you need an MVP?

  • It’s a safe and wise way to launch a product before creating the full product.
  • It’s a way to convince investors your idea is viable and to fund it
  • It will help you maximize your budget and get early feedback
  • It will give you a first round of data to make improvements
  • It will allow you to test ideas and theories quickly in front of a market
  • You will get failed ideas out of the way
  • You can see if there is a real need for the product or if you need to repivot
  • It will align your team


How to build an MVP

To create an MVP you need a small team of strategists and designers who aren't afraid to ask questions. This team includes at least 1 UX Designer, 1 Creative Director and 1 Tech Specialist ...or someone who is a combination of each and can facilitate you and your team to collaborate in a series of workshops. At Chayland we provide this service.

At Chayland we put together a team of 1-3 to understand your goals, what you want to achieve, who the product is for and what features we should include and exclude in the first round of ideation. After we help you create the first MVP, we help you test it and revise it.


Learn about our MVP Process


Interested in creating an MVP?

Contact me at chay@chayland.com and let's talk!

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