As a cereal lover since the ’90s, milk was important to me, but at some point, my body and my tastebuds were no longer a fan. I gave up milk a few years ago and switched to almond milk. It was an easy switch considering it has fewer calories and doesn’t hurt my stomach. Now there’s a new type of milk… oat milk? I’m not sure when this happened, but since this new species of milk became a thing, I see it everywhere: on buses, billboards, bench signs, and walls of buildings. This new ad campaign for Oatly, the oat milk, is honest, real and they break the 4th wall in advertising. I’m not an oat milk drinker, but I could be.
Oatly a new oat milk brand, a Swedish OG, attempts to break new boundaries in their latest advertising campaign with an honest conversation about advertising and where their brand stands in the world. They are not the latest and greatest; their product is not going to change your life. Oatly is just a new alternative to consider and that’s ok with them. They just want you to know they exist and that is enough. They are not asking for more than that. This new approach to advertising makes them a new rival to consider in the milk arena.