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Product Resources

Planning & Strategy

For founders and product owners building a new digital product.

Digital resource cover showing a person with glasses analyzing data overlays, titled 'MVP Mistakes The 7 Critical Errors Killing Startups' on a dark patterned background.
MVP Mistakes Field Guide

The 7 Critical Errors Killing Startups and How to Avoid Them

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Two overlapping digital covers titled 'Roadmap Starter Guide' showing a hand pointing at a chalkboard with flowchart sketches.
Roadmap Starter Guide

From Sketches to Strategy in Six Simple Steps.

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Two angled pages showcasing a free Google Doc Resource titled 'Rapid Prototyping Playbook' with a surreal illustration of a person standing on a book beneath swirling green and blue clouds.
Rapid Prototyping Playbook

Painkiller prototype, fast testing.

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Two angled digital cards on green background showing the title 'Validation Blueprint' with a Google Docs icon and schematic wireframe designs of mobile app screens in blue lines.
Validation Blueprint

5x5 loop for weekly user feedback.

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Two women working at a table with a laptop and tablet, promoting a free Google Doc resource titled 'User Feedback Script Pack' for gaining honest answers and building what people want.
User Feedback Script Pack

Proven interview questions.

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Man in suit presenting charts and graphs on a screen with text about Lean Feature Prioritization Grid resource.
Lean Feature Prioritization Grid

Rank by user value, cut the rest.

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How to Decide What to Build Next

A simple framework to prioritize features and cut distractions.

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MVP Product Strategy Workbook

Clarify what your MVP must prove, what to ship first, and what to skip.

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Full Brand & MVP Product Workbook

Define your audience, positioning, and MVP in one guided workbook.

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Pitching & Investor Readiness

For startup founders preparing to pitch investors with confidence.

Two overlapping promotional cards featuring a woman speaking with green stage lights, highlighting 'Pitch Flow Framework' Google Doc resource to fix small mistakes in pitches.
Pitch Flow Framework

8-slide sequence for trust.

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Man intensely focusing on a chess move alongside two tilted covers of the Investor Objections Guidebook mentioning 21 toughest objections and how to reframe them confidently.
Investor Objections Guidebook

Common pushbacks + field-tested responses.

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Presentation cover titled 'Investor Slide Map' featuring a 3D terrain map with grid lines and a Google Docs icon, on a dark background.
Investor Slide Map Checklist

What to say on each slide.

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Digital cover showing a cozy library space with large windows, yellow chairs, and bookshelves, titled 'Founders’ Script Library' as a free Google Doc resource for openers, transitions, and closers.
Founders' Script Library

Repeatable investor stories.

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Graphic showing a businessman climbing golden bars towards a king chess piece, symbolizing progression; text reads 'Stage-Specific Response Builder' with a Google Docs icon and website link chayland.com.
Stage-Specific Response Builder

Tailored answers for Seed, Series A, or Growth.

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Promotional graphic for a free Google Doc titled 'Trust-Rebuild Script Pack' featuring a focused young man with other blurred people in the background.
Trust-Rebuild Script Pack

Recover momentum after tough objections.

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Two angled copies of a Google Doc resource titled 'Not in Our Thesis Recovery Formula' showing a business meeting with seven people seated at a glass window overlooking a cityscape.
"Not in Our Thesis" Recovery Formula

Turn a soft no into a second meeting with confidence

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Person in an orange jacket standing on a red hill holding a red flag with text 'Red Flag Detection Matrix' on a dark background.
Red Flag Detection Matrix

Spot investor cues before they walk away.

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Two overlapping digital flyer covers showing a bearded man with glasses looking thoughtfully, titled 'Investor Q&A Prep Sheet' for a free Google Doc resource with 25 real investor questions.
Investor Q&A Prep Sheet

Handle tough investor questions.

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A digital clock showing 02:00 alongside text promoting a free Google Doc resource titled '2-Minute Loop Rehearsal System' for mastering any section in two minutes.
2-Minute Loop Rehearsal

Sharpen delivery fast.

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Promotional image of 'The Calm-Under-Fire Mini Rehearsal' Google Doc resource featuring a woman illuminated by a spotlight, emphasizing calm and confident responses under pressure.
The Calm-Under-Fire Mini Rehearsal

Short, high-pressure Q&A prep.

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Two overlapping cards titled 'Traction Snapshot Template' showing a person standing at a desert crossroads with translucent dome structures in the background.
Traction Snapshot Template

Pre-revenue traction proof.

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Onboarding & Retention

For SaaS and digital product teams focused on growth and user retention.

Digital illustration of a clipboard with glowing green checkmarks above text reading 'Onboarding Fix Checklist: Fix Your Funnel, Boost Your Retention' and a Google Docs icon.
Onboarding Fix Checklist

Identify friction, patch leaks.

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Cover image of an Activation Funnel Map Google Doc showing a futuristic robot interacting with holographic screens.
Activation Funnel Map

Map drop-off, build retention.

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Cover of a free Google Doc resource titled 'Sticky UX Copywriting Guide' featuring a focused young man with glasses and curly hair reading a book.
Sticky UX Copywriting Guide

Action-driving copy, first 5 minutes.

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Man in a wheelchair working on a laptop in an office, with overlay text about a free 508 Compliance Website Checklist resource.
508 Compliance Website Checklist

Ensure your websites and PDFs meet Section 508 standards.

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MVP Product Success Pathway

Step-by-step resources for founders, product owners, and designers bringing new products to life.

Cover image for a free Notion resource titled 'Product Documentation Template' featuring a futuristic green library with a person walking inside.
Product Documentation Template

A documentation guide designed for product owners, PMs, designers, and developers.

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Two angled pages showing an Industry Analysis Template with futuristic city illustration and an Industry Analysis Workbook featuring spreadsheet tables.
Industry Analysis Workbook & Template

A structured workbook for analyzing market trends, competition, and industry dynamics to inform strategic decisions.

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Two digital document covers on a teal background: 'User Persona Workbook' featuring a photo of a woman and profile example, and 'User Persona Template' with an illustration of a crowd facing a red and white target.
User Persona Workbook & Template

A template for developing detailed user personas, helping design teams understand and empathize with target users.

Coming Soon
Overhead angled view of a workshop flyer titled 'MVP Features Workshop' with images of food products and text about prioritizing features for MVP development.
MVP Features Workbook & Template

A practical guide for defining and prioritizing the minimum viable product (MVP) features to achieve product-market fit efficiently.

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"User Research Plan Template" cover showing a man in a shiny suit working on a laptop with a green digital background.
User Research Plan

A template for conducting user research, gathering insights, and validating product assumptions.

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Coming Soon

User Flow Playbook

A playbook for mapping out user flows to ensure seamless and intuitive user experiences.

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Coming Soon

Prototype Playbook

A guide for creating and testing prototypes, facilitating iterative design and user feedback.

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Coming Soon

Product Designer Playbook

A comprehensive resource for product designers, covering best practices, tools, and methodologies for effective design.

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Briefs & Branding Strategy

For small businesses and startups who need clarity in brand and product direction.

Two digital resource cover images titled 'App Intake Form' with a smartphone graphic and 'Website Intake Form' with a laptop graphic, both marked as free Google Doc resources.
App & Website Intake Form Bundle

Streamline your discovery calls with this ready-to-use intake form for web and app projects.

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Two digital brief templates: one for a mobile app with an image of a robot and woman using devices, and one for website design showing multiple digital screens with landscapes.
Design Brief Templates

Gather the info you need to start a project with ease. Download this template to help you align project goals with business expectations.

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Cover of a Product Design Barebones Branding Foundation guide featuring a futuristic waterfront cityscape with bridges and boats.
Barebones Branding Foundations Workshop

Create a compelling brand identity that resonates with your audience without over-investing upfront.

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Stack of brand guideline template pages with green-themed cover titled 'Brand Guidelines Template' on a turquoise background.
Brand Guidelines Template

A mix of a template and a few DIY worksheets to help early-stage teams with brand clarity, team alignment, and long-term vision.

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Powerful AI Prompts

For founders, PMs, and designers who want ready-to-use prompts to accelerate research, UX copy, and product ideas.

Two women wearing sunglasses and stylish orange outfits against a digital-themed background, with text promoting a free 6-post website launch AI prompt resource.
6-Post Website Launch AI Prompt

A done-for-you 6-post structure designed to introduce your brand, build trust, and drive traffic.

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Modern shopping mall interior with multiple floors and blurred people walking, alongside text reading 'AI Prompt for Effective Market Segmentation'.
AI Prompt for Effective Market Segmentation

Identify and speak to your most aligned customer groups—without the guesswork.

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Robot analyzing data with charts and code displayed on a screen, titled 'Analyze Data Using AI'.
Analyze Data Using AI

A prompt to turn messy research or survey results into clear, actionable insights.

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Dark-themed graphic with a focused man in front of glowing data screens and text reading 'AI Prompt to Create an Accurate User Profile'.
AI Prompt to Create An Accurate User Profile

Generate realistic, research-backed user personas in seconds.

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E-Books

Practical guides to help you build better products, stand out in your market, and design with clarity. Download and dive in.

Man wearing glasses and a white shirt working on a laptop in a modern, circular-lit space.
How To Design High End Apps & Software

Learn the key elements of premium app and software design—from interface polish to user experience flow.

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Three young professionals collaborating at a desk with a glowing laptop and tablet, with text about differentiating products from competitors.
The Best Way To Differentiate your Product From your Competitors

Use positioning, design, and messaging to carve out your unique space in the market.

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Product Designers - Get Hired with Confidence

Templates and tools to help you prep smarter, stand out in interviews, and land your next role in tech or design.

Tech Resume Template Google Doc resource with a glowing Apple logo and colorful cosmic background.
Tech Resume - Template

Streamline your discovery calls with this ready-to-use intake form for web and app projects.

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Interview Practice Questions R1

A starter set of real-world questions designed to help you prep for product and UX interviews

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Interview Practice Questions R2 (Product Design Focused)

Dig deeper with strategic questions and situational prompts that test your ability to think like a product designer.

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Smiling man typing on a laptop in a modern office with text overlay 'Follow Up Interview Examples.'
Follow Up Interview Examples

Professional follow-up email templates to help you stay top of mind after the interview and reinforce your value.

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Silhouettes of two people shaking hands near a large window at sunset with city view, alongside text 'Networking and Outreach Templates'.
Networking and Outreach Templates

Cold and warm message templates crafted for LinkedIn, email, and intros—perfect for growing your career network.

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Dark-themed case study cover featuring outlines of two smartphones and the text 'Case Study Example' against a green gradient background.
Case Study - Template

Write case studies that showcase your process, highlight business impact, and help you stand out in interviews or client pitches.

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design thinking adventure
Design Challenge Walkthrough & Template

Challenge your UI/UX Skills with our design challenge walkthrough template.

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Portrait of Chay Land, a senior product designer, smiling and looking professional. Chay has dark hair, wearing a business casual outfit, with a clean background that highlights her friendly and approachable demeanor.
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