Kayanoya product webpage showing dashi soup mix packaging with bowl of soup and bread, product categories, newsletter signup, and company philosophy.

Kayanoya

E-Commerce Platform for Japanese Culinary Heritage

B2C
E-Commerce
Food & Beverage
Project Overview

Kayanoya wanted to bring its tradition of Japanese culinary craftsmanship to the U.S. market. The goal was to build a platform that shared the brand’s story, showcased artisanal products, and helped new audiences engage with its legacy of flavor and quality.

Our Role

We designed a custom e-commerce experience that:

  • Highlighted Kayanoya’s story through immersive visuals and content
  • Integrated MongoDB for dynamic product and recipe management
  • Created a responsive layout optimized for product exploration and storytelling
  • Added a dedicated recipe section to drive engagement and browsing time
  • Ensured mobile-friendly shopping across devices
Impact & Results

User engagement increased by 35% in the first quarter, with more time spent on recipe and product pages. Conversion rates rose by 20%, while the bounce rate decreased by 15%, showing stronger visitor interest and an appreciation for Kayanoya’s culinary offerings.

Ready to Share Your Brand’s Story?

Let’s build a digital experience that invites people in—and keeps them coming back.

Key Deliverables:
  • Custom website UX + content structure
  • MongoDB data management integration
  • Dynamic recipe and product visuals
  • SEO-optimized content for discovery
  • Scalable layout for future product expansion
Tools Used:

MongoDB, Figma, Photoshop, Google Analytics, Adobe Suite

Target Audience

U.S.-based culinary enthusiasts interested in Japanese cooking; consumers seeking quality, traditional ingredients and recipes.

Website pages showcasing Japanese culinary products like dashi, salt, sauces, and recipes with images of chefs and traditional dishes.
Website homepage showing Kayanoya logo, navigation links, featured recipe for Udon and Soba Broth, and photos of various dishes with recipe categories and titles.
Screenshots of Kayanoya website featuring Japanese culinary products like dashi, salt, sauces, and a recipe for udon and soba broth.
Let’s Build What’s Next

We help teams turn ideas into products people trust.

Ready to design with clarity and purpose?

@chayland.design
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