Project Overview

Tapatio wanted to expand its digital presence and connect with fans through e-commerce—offering both its signature hot sauces and branded merchandise. The goal was to create a bold, user-friendly platform that reflected the brand’s personality and inspired purchases.

Our Role

We designed and built a Shopify store that:

• Showcased Tapatio’s full product line and branded apparel
• Reflected the brand’s energy through bold visuals and storytelling
• Introduced a featured recipe section to drive product exploration
• Optimized the experience for mobile and search visibility
• Delivered a clean, intuitive path to purchase

Impact & Results

The new e-commerce site helped Tapatio grow both sales and audience reach. Online sales increased by 40% in the first 3 months, and engagement improved by 25% as users spent more time exploring the site. The platform also expanded the brand’s fan base, resulting in a 15% increase in total users.

Ready to Spice Up Your Brand?

Let’s create a bold e-commerce experience that turns fans into repeat customers.