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Tapatio
Shopify E-Commerce for a Hot Sauce Icon
Project Overview
Tapatio wanted to expand its digital presence and connect with fans through e-commerce—offering both its signature hot sauces and branded merchandise. The goal was to create a bold, user-friendly platform that reflected the brand’s personality and inspired purchases.
Our Role
We designed and built a Shopify store that:
- Showcased Tapatio’s full product line and branded apparel
- Reflected the brand’s energy through bold visuals and storytelling
- Introduced a featured recipe section to drive product exploration
- Optimized the experience for mobile and search visibility
- Delivered a clean, intuitive path to purchase
Impact & Results
The new e-commerce site helped Tapatio grow both sales and audience reach. Online sales increased by 40% in the first 3 months, and engagement improved by 25% as users spent more time exploring the site. The platform also expanded the brand’s fan base, resulting in a 15% increase in total users.
Ready to Spice Up Your Brand?
Let’s create a bold e-commerce experience that turns fans into repeat customers.
Key Deliverables:
- Branded Shopify store with responsive UX
- High-impact visuals and product page design
- SEO-optimized content and featured recipe section
- Mobile-ready layout to boost conversion across devices
Tools Used:
Shopify, Figma, Photoshop, Google Analytics, Canva
Target Audience
Hot sauce enthusiasts and food lovers; loyal Tapatio fans seeking branded merchandise; home cooks looking for recipe inspiration using Tapatio products.
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Let’s Build What’s Next
We help teams turn ideas into products people trust.
Ready to design with clarity and purpose?
