CIC Group

Project Overview

CIC Group is a private, invitation-only investment fund that manages capital for a small group of long-term partners. Its pitch is discipline over speculation: calculated moves, deep market understanding, and patience. The brand had to say that without raising its voice.

Our Role

We designed the identity, the website, and the social set.

• The wordmark: CIC Group set in a classic serif and drawn on a grid, so the letter spacing and the cap height hold at every size. No symbol, because the name is the mark.
• The palette: near-black greens with photography of trees and glass towers. The line that anchors the site is a borrowed one: someone is sitting in the shade today because someone planted a tree a long time ago.
• The website: thinkcic.com, with the philosophy, where the fund invests, what makes it different, and a contact form. The home page opens on a video of trees and the words planting the seeds of long-term value.
• Social: a quote-led template set in the same serif, including the line the team uses most: we don't take a swing at every opportunity, we wait for the right pitch.

Impact & Results

The site is live at thinkcic.com. Every page, post, and mockup uses the same serif, the same dark greens, and the same measured tone, so a partner who meets the fund on Instagram and then on the site sees one firm.