Kimono

Project Overview

Kimono is a privacy-first AI startup building the identity and context layer for the agentic era. Their line: your network knows you, your systems don't. We focused on the first thing every new user meets, the onboarding, and the core flows that turn a signup into something useful.

Our Role

We redesigned the onboarding and core product flows to get new users to value fast. That meant:

• Auditing the original five-step onboarding and flagging every friction point
• Rewriting 40+ screens for clarity and trust
• Making phone number step one: verify and text the app link in a single move
• Turning calendar prep into the cold-start offer: prep notes for everyone you're meeting this week, on a separate calendar that never touches your existing events

We also removed the syncing indicators entirely, since the median user has live data in under a minute.

Impact & Results

The new phone-first flow reaches usable data in under two minutes for the median user, down from a five-step process people abandoned. We shipped a new auth flow, a phone-first wireframe flow, and a rewritten Build My Kimono ID experience. That's more than 40 screens in all. Onboarding completion rose 38%, and early drop-offs fell 52%.