Graphic Design

Project Overview

This page collects graphic design work across seven brands in coffee, investing, wellness, skincare, infrastructure tech, interior design, and product strategy. For product brands, that work extends past social into Amazon, where the listing has to answer every question a shopper would ask before a purchase. Each brand needed something different. The shared job was making every one of them read clearly in a feed, on a product page, or on launch day.

Our Role

We design the creative and hand it off, and each brand's own team posts it and runs its accounts. Here is what we made for each brand.

• Kopiko Focus Coffee: Amazon A+ Content, listing images, and social ads for a coffee candy, with caffeine content, serving size, and ingredients turned into images a shopper can quickly glance at
• CIC Group: launch graphics for an investment firm, introducing the company and its new website
• Lumina Horizons: recurring social graphics and templates for a wellness brand that talks about hormonal health
• Pachamama's: a launch campaign for a skincare brand's new Shopify store, plus a walkthrough of the design process from first idea to launch
• ICues: a look inside the creative process of building a brand for an infrastructure tech company, and the graphics that promoted its launch
• Domain: a campaign announcing an interior design studio's new website
• Chayland Design: our own social series on product strategy, with posts like What MVP Really Means and Stop Selling Features

Impact & Results

On the accounts using our creative, an average of 54% of views came from people who weren't following yet. Our own product strategy series earned 4,606 views and reached 1,036 people in three weeks of steady posting. ICues posted 25 times in five weeks, earning 3,343 views and 436 new followers. After each campaign, the accounts kept growing even when posting paused, at a steady average of 7.8%.

Beyond social, Kopiko's Amazon A+ images made it easier to convert curious and undecided shoppers. Pachamama's and Domain each went live with a campaign that introduced the brand before the site opened, gaining traction and attracting new followers. CIC Group introduced its company and new website with one consistent look across every launch post.