iCues

Project Overview

iCues puts every infrastructure event in one feed. Conferences, webinars, and chapter dinners from the organizations an engineer already belongs to show up in one place, with reminders and a record of the people they meet. The brand had to feel like engineering, with structure and momentum, and it had to work at app-icon size.

Our Role

We designed the mark, the app, and the launch campaign.

• The mark: two simple forms make it. A steel beam stands in for the I and gives the mark structure. A C for catalyst wraps around it in blue and stands for connection and momentum. It reads at 24 pixels on a phone and at full size on a slide.
• The app: we designed the core screens, from the event feed and filters to event details, organizations to follow, and location search. Event cards carry the organizer, the date, the format, and the price, so a busy engineer can decide in one glance.
• The launch: a deck and a set of App Store campaign graphics that explain how it works in five steps and carry one promise: spend less time finding events and more time at them.

Impact & Results

The mark holds up everywhere we have put it, from the app icon to the launch deck. The app screens set the pattern every later screen follows, and the campaign graphics gave the launch one voice. The line we kept coming back to is the one on the deck: careers move forward one room at a time.